We only show what you can go and look at.

The situation

LOCK IN. is a mushroom-based energy and focus drop: five actives in a 30 mL dropper. The supplement market is full of big promises and secret “proprietary blends”. A new brand has no reputation to lean on.

The approach

We made transparency the selling point instead of a promise. Every ingredient amount is on the label and on the homepage, there are no proprietary blends, reviews come from a real review app, and the references page cites each ingredient’s research even where the studied dose was higher than ours.

What we built

An editorial visual language of warm paper-white and ink black that stands apart from the neon competition, on the shelf and on screen. The Shopify theme was built around that language rather than recolouring a stock theme. The headline “Less tabs. More focus.” tells you who it’s for before you’ve scrolled.

Results

The store is live. We don’t publish sales figures here: the shop is new, and we won’t show numbers that haven’t been measured for long enough.

The idea

Electricians’ websites all look alike: hard hat, lightning bolt, black and yellow. We took the visual language from the trade’s own document — the wiring diagram. Thin trace lines, real IEC symbols, and services numbered F1–F5 like fuses in a panel.

Type and colour

Technical paper white, deep ink and blueprint blue. High-voltage yellow covers less than ten per cent of the surface: only the emergency line, live markers and the main button. Archivo, an expanded grotesque, with IBM Plex Mono for annotations.

The build

Five in-depth service pages with FAQs and a pre-filled enquiry form, a price list set as a spec table, and project write-ups. Mobile Lighthouse: performance 92–93; accessibility, best practices and SEO 100.

Faas Elektritööd is a fictional company. We built the site to show how a small local service business could present itself online. Phone numbers, years and figures on the site are sample data.

The idea

Property sites shout: “unique living environment”, “premium quality”. We let specifics do the talking — ceiling heights, number of homes, the river view — and gave the page room to breathe.

Type and colour

Warm paper, deep river slate and one brass accent. A fine serif for headlines, a clean grotesque for everything else. Every image passes through one shared grade, so stills from different sources read as a single shoot.

The build

Construction timeline, the homes and a viewing request. Two languages from one dictionary: where a translation is missing, the Estonian text shows instead of a blank.

AURA Emajõgi is a fictional residential development. The images are royalty-free video stills standing in for real architectural renders.