Practical writing on digital marketing, the web and automation. Every post contains something you can do yourself, without having to call anyone.

28 August 2026 · 9 min read What does Google Ads actually cost? What the three parts of Google Ads spend are, and how to work out what you can afford per click. Read more → 28 August 2026 · 8 min read What a website costs, and what drives the price Why quotes for the same site differ five-fold, and which savings come back to bite you later. Read more → 28 August 2026 · 8 min read Why your website brings no customers A twenty-minute diagnostic to find out where your visitors are actually being lost. Read more → 28 August 2026 · 7 min read Google Ads or Meta: which one fits? The one difference that decides it, and a ten-minute test you can run today. Read more → 28 August 2026 · 8 min read AI automation for a small business How to map your repeated tasks, and build the first workflow in an afternoon. Read more → 4 September 2026 · 7 min read Why your website is slow The three things that almost always make a site slow, and what you can fix without a developer. Read more → 5 September 2026 · 7 min read Where do your customers actually come from? How to set measurement up so you know which channel brings money. Read more → 6 September 2026 · 6 min read What to ask an agency before you sign Seven questions that separate an agency that does the work from one that produces reports. Read more → 7 September 2026 · 7 min read Ecommerce conversion: where the sale breaks Four places online shoppers disappear, and what to fix first. Read more →