People always ask, “Should I spend my money on Google or Facebook?” The honest answer: it depends on what you sell and how people look for it.
When Google Ads usually wins
Google is great when people are actively searching for what you do. Things like “plumber near me”, “PPC agency Stockholm”, or “best CRM for freelancers”.
Pros:
- You catch people with clear intent.
- Easier to understand the value of a click.
- Works well for local services and B2B.
Cons:
- Some keywords are expensive.
- You need solid landing pages to convert.
When Facebook / Instagram wins
Meta is stronger when people don’t wake up already searching for you. You’re putting your offer in front of the right people while they scroll.
Pros:
- Great for visual offers (e-commerce, coaching, info products).
- Strong targeting based on interests and behavior.
- Good for building awareness and retargeting.
Cons:
- People aren’t always ready to buy right away.
- Creative is everything – boring ads die quickly.
So where should you start?
A simple rule:
- If people already search for your service → start with Google Ads.
- If you need to create demand or show visuals → start with Facebook & Instagram.
Most businesses end up using both: Google to catch demand, Facebook/Instagram to create it.
VELUXE MEDIA 